A small business capability statement template is a document that outlines the capabilities of a small business. It is used to market the business to potential customers and partners. A well-written capability statement can help a small business win new business and grow its revenue.
There are many different formats for small business capability statements. However, most statements include the following information:
- Company overview
- Capabilities
- Experience
- Certifications
- Contact information
What to Include in a Small Business Capability Statement Template
The following are five key elements to include in a small business capability statement template:
- Company Overview: This section should provide a brief overview of your company, including your mission, values, and history.
- Capabilities: This section should list your company’s core capabilities. Be specific and provide examples of how you have used these capabilities to help your customers.
- Experience: This section should highlight your company’s experience in your industry. Include a list of your past clients and projects, and provide testimonials from satisfied customers.
- Certifications: This section should list any certifications or awards that your company has received. These certifications can demonstrate your company’s commitment to quality and excellence.
- Contact Information: This section should provide your company’s contact information, including your address, phone number, and website.
How to Write a Strong Small Business Capability Statement Template
Here are some tips for writing a strong small business capability statement template:
- Keep it concise. Your capability statement should be no more than two pages long. Get straight to the point and highlight your most important information.
- Use strong action verbs. When describing your capabilities, use strong action verbs that convey what your company can do for customers.
- Quantify your results. Whenever possible, quantify your results to show potential customers the impact of your work.
- Proofread carefully. Before submitting your capability statement, proofread it carefully for any errors.
- Get feedback from others. Ask colleagues, friends, or family members to review your capability statement and provide feedback.
Conclusion
A small business capability statement template is an essential marketing tool for any small business. By following the tips above, you can write a strong capability statement that will help you win new business and grow your revenue.
Remember to keep your capability statement concise, use strong action verbs, quantify your results, and proofread carefully. With a well-written capability statement, you can showcase your company’s unique strengths and position yourself for success.
