A one page capability statement template is a marketing document that highlights your company’s key strengths, capabilities, and value proposition. It is a concise and effective way to introduce your company to potential customers and partners. A well-written capability statement can help you win new business and grow your company.
There are many different ways to create a one page capability statement template. The best approach will vary depending on the nature of your business and the target audience for your statement. However, there are some general tips that you can follow to create an effective capability statement.
Key Elements of a One Page Capability Statement
Your Company’s Value Proposition
Your value proposition is the unique value that you offer to your customers. It is what sets you apart from your competitors and makes customers choose you over them. Your value proposition should be clear and concise, and it should be prominently featured in your capability statement.
When developing your value proposition, consider the following questions:
- What are the unique benefits of your products or services?
- What problems do you solve for your customers?
- Why should customers choose you over your competitors?
Your Company’s Capabilities
Your company’s capabilities are the skills and resources that you have to deliver on your value proposition. These capabilities can include your team’s experience, your technology, your processes, and your infrastructure. In your capability statement, you should highlight the capabilities that are most relevant to your target audience.
When describing your capabilities, be specific and provide concrete examples. Avoid using vague or generic language. For example, instead of saying “We have a team of experienced professionals,” you could say “Our team has over 20 years of experience in the healthcare industry.” This more detailed description is more likely to resonate with potential customers and to make a lasting impression.
Your Company’s Experience
Your company’s experience is another important element of your capability statement. This experience can include your company’s history, your customer base, and your track record of success. By highlighting your experience, you can build trust and credibility with potential customers.
When describing your experience, be sure to focus on the most relevant and impressive aspects of your company’s history. For example, you could mention the number of customers you have served, the size of your customer base, or the awards and recognition that you have received.
Conclusion
A one page capability statement template is a valuable marketing tool that can help you win new business and grow your company. By following the tips in this article, you can create a capability statement that is clear, concise, and effective.
Remember to keep your target audience in mind when creating your capability statement. What information is most important to them? What are their biggest pain points? By understanding your target audience, you can create a capability statement that is tailored to their needs and that is more likely to resonate with them.
