A jobs to be done statement template is a tool that can help you understand the needs of your customers and design products or services that meet those needs. By understanding the why behind what your customers are trying to achieve, you can create solutions that are more likely to be successful.
The jobs to be done theory was developed by Clayton Christensen, a professor at Harvard Business School. Christensen argues that customers don’t buy products or services; they buy solutions to their problems. In other words, customers are not interested in the features of a product or service; they are interested in what it can do for them.
What Does a Jobs to Be Done Statement Look Like?
A jobs to be done statement is a simple sentence that describes the customer’s need and the desired outcome. It typically follows this format:
I need to [do something] so that I can [achieve something].
For example, a customer might say, “I need to find a way to get from point A to point B so that I can get to work on time.” This statement identifies the customer’s need (getting from point A to point B) and the desired outcome (getting to work on time).
How to Use a Jobs to Be Done Statement Template
To use a jobs to be done statement template, simply fill in the blanks with the customer’s need and the desired outcome. Once you have a statement, you can use it to:
- Identify the customer’s pain points
- Generate ideas for new products or services
- Design products or services that meet the customer’s needs
- Measure the success of your products or services
By understanding the jobs that your customers are trying to do, you can create solutions that are more likely to be successful.
Conclusion
A jobs to be done statement template is a powerful tool that can help you understand the needs of your customers and design products or services that meet those needs. By using a jobs to be done statement template, you can create solutions that are more likely to be successful.
Jobs to be done statement templates are a valuable tool for any business that wants to create products or services that meet the needs of their customers. By understanding the jobs that your customers are trying to do, you can create solutions that are more likely to be successful.
