The design thinking problem statement is a crucial tool in the design thinking process. It helps to define the problem that you are trying to solve, and to identify the users who are affected by the problem. The problem statement should be clear, concise, and specific. It should also be actionable, meaning that it should be possible to design a solution to the problem.
There are many different ways to write a design thinking problem statement. One common approach is to use the following format:
What is the problem?
The first step is to identify the problem that you are trying to solve. This can be a problem that you have observed yourself, or a problem that has been brought to your attention by someone else. Once you have identified the problem, you need to clearly and concisely describe it.
For example, you might say, “The problem is that people are having difficulty finding the information they need on our website.” This is a clear and concise statement of the problem that you are trying to solve. However, you can also write a more detailed problem statement. For instance, “People are having difficulty finding the information they need on our website because the navigation is confusing and the search function is not working properly.”
Who is affected by the problem?
Once you have identified the problem, you need to identify the users who are affected by the problem. This will help you to understand the needs of the users and to design a solution that meets their needs.
For example, you might say, “The problem is that people are having difficulty finding the information they need on our website.” This is a clear and concise statement of the problem that you are trying to solve. However, you can also write a more detailed problem statement. For instance, “People are having difficulty finding the information they need on our website because the navigation is confusing and the search function is not working properly.”
What are the consequences of the problem?
The final step is to identify the consequences of the problem. This will help you to understand the urgency of the problem and to prioritize your efforts to solve it.
For example, you might say, “The consequences of the problem are that people are frustrated and are unable to find the information they need.” This is a clear and concise statement of the consequences of the problem. However, you can also write a more detailed statement of the consequences. For instance, “The consequences of the problem are that people are unable to find the information they need, which is leading to decreased sales and customer satisfaction.”
Conclusion
The design thinking problem statement is a crucial tool in the design thinking process. It helps to define the problem that you are trying to solve, and to identify the users who are affected by the problem. By following the steps outlined in this article, you can write a clear, concise, and actionable design thinking problem statement.
Once you have written a problem statement, you can begin to generate ideas for solutions. The design thinking process is an iterative process, so you may need to revise your problem statement as you learn more about the problem and the users who are affected by it. However, by following the steps outlined in this article, you can write a great design thinking problem statement that will help you to design a successful solution.
