Go to the Geico Website to read the “Total Rewards Program” at http://careers.geico.com/working_at_geico/total_rewards_program.

Write a five to seven 5 page paper in which you:

  1. Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning.
  2. Create a strategy for ensuring that the Geico plan addresses all of the advantages. 
  3. Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. NOTE: Even if you feel the communication is effective, still recommend two (2) areas for improvement.
  4. Assuming employees are unhappy with the current plan, as an HR leader, offer two (2) improvements or changes to Geico’s total rewards program. What would you add or delete?
  5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. NO PLAGIARISM. WILL BE CHECKED BY TURNITIN AND SAFEASSIGN
 

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This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

  • Undifferentiated Strategy
  • Focus Market Strategy
  • Segmented Strategy

For this discussion, you will select an appropriate marketing strategy for each of the following long-term care organizations:

  • Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.
  • Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
  • Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.  

For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. In your post, explain the following:

  • Why you chose the strategy for that long-term care organization
  • Which of the three marketing strategies would best fit the goals of your chosen HCO
  • How the strategy would be applied to your marketing plan
 

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Original work. Less than 20% plagiarism. APA format. References

Watch video  Diversity in Hiring

After viewing the video clip, please consider the following questions.  Please label each response with the question number. 

  1. Evaluate the interviewers in terms of their interviewing techniques and follow-up.  Did the managers conduct the interviews with unfair or discriminating practices?  Did they evaluate the best person for the job fairly and accurately?  What could or should they have done differently?
  2. What advantages and disadvantages are there when using panel interviews?
  3. What valid reasons did Robert provide to persuade Paul to choose Jacqueline?
  4. Is Robert’s decision to hire Jacqueline legal?  Why or why not?
 

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Your company has had embedded HR generalists in business units for the past several years. Over that time, it has become costlier, and more difficult to maintain standards, and is a frustration for business units to have that budget “hit.” The leadership has decided to move to a more centralized model of delivering HR services and has asked you to evaluate that proposition and begin establishing a project team to initiate the needed changes. The project team is selected and you must now provide general direction.

Write a five to six (5-6) page paper in which you:

  1. Review and define the five (5) steps of strategic planning depicted in Exhibit 2-1 in the textbook on page 34. Based on the information, provide a statement of overall importance of these steps to your project team.
  2. Develop a vision and mission statement for the project team specific to the current project. HINT: It is highly recommended to follow the guidance offered in the textbook about vision and mission statement.
  3. Explain to the project team what a project charter is and why it is used. Then, review Exhibit 3.3 in the textbook and select any 3 charter elements you feel are more important and explain why.
  4. Provide a “Statement of Emphasis” to your project team based on the information you provided in the previous 3 sections above. The goal is to ensure your team understands the importance of the information.
  5. Go to https://research.strayer.edu to locate at least three (3) quality academic (peer-reviewed) resources in this assignment.
 

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