A capability statement is a document that showcases your company’s strengths, capabilities, and experience. It is a marketing tool that can be used to attract new customers, win new contracts, and build relationships with potential partners. A well-written capability statement can help you stand out from the competition and position your company as a leader in your industry.
There are many different ways to create a capability statement. Some companies choose to use a simple template, while others prefer to create a more customized document. There is no right or wrong way to do it, but it is important to make sure that your statement is clear, concise, and easy to read.
What to Include in a Capability Statement
Your capability statement should include the following information:
- Your company name and contact information
- A brief overview of your company’s history, mission, and values
- A description of your company’s core competencies and capabilities
- A list of your company’s past projects and accomplishments
- A call to action
Your capability statement should be tailored to your target audience. If you are targeting government agencies, for example, you will need to include information about your company’s experience working with government clients. If you are targeting private sector companies, you will need to focus on your company’s ability to meet the specific needs of those businesses.
How to Write a Capability Statement
There are no hard and fast rules for writing a capability statement, but there are a few general tips that can help you create a successful document.
- Keep it brief. Your capability statement should be no more than two pages long.
- Use clear and concise language. Avoid using jargon or technical terms that your audience may not understand.
- Be specific. Provide concrete examples of your company’s capabilities and accomplishments.
- Proofread your statement carefully before sending it out. Make sure there are no errors in grammar or spelling.
Conclusion
A well-written capability statement is a valuable marketing tool that can help you attract new customers, win new contracts, and build relationships with potential partners. By following these tips, you can create a statement that will help you stand out from the competition and position your company as a leader in your industry.
If you are looking for a free capability statement template, there are many available online. Simply search for “capability statement template word document free” and you will find a variety of options to choose from.
