Capability statements are essential marketing tools for government contractors. They provide a concise and persuasive overview of your company’s capabilities, experience, and qualifications. A well-written capability statement can help you win new contracts and grow your business.
There are many different capability statement templates available online. However, it is important to choose a template that is specifically designed for government contractors. These templates will include the necessary sections and information to meet the specific requirements of government agencies.
Writing Your Capability Statement
Once you have chosen a template, you can begin writing your capability statement. The first step is to identify your target audience. Who are you trying to reach with your statement? What are their needs and interests? Once you understand your audience, you can tailor your statement to their specific needs.
The next step is to gather information about your company. What are your core competencies? What projects have you completed? What are your unique strengths and differentiators? Once you have gathered this information, you can begin to write your statement.
The introduction of your capability statement should grab the reader’s attention and explain why your company is the best choice for the job. The body of your statement should provide specific details about your company’s capabilities, experience, and qualifications. The conclusion should summarize your key selling points and call to action.
Formatting Your Capability Statement
The format of your capability statement is just as important as the content. The statement should be visually appealing and easy to read. Use clear and concise language. Avoid jargon and technical terms that your audience may not understand. The statement should also be formatted in a way that makes it easy for the reader to find the information they are looking for.
The length of your capability statement will vary depending on the size and complexity of your company. However, a good rule of thumb is to keep your statement to two or three pages. The statement should be long enough to provide all of the necessary information, but not so long that it becomes overwhelming for the reader.
Conclusion
A well-written capability statement is an essential marketing tool for government contractors. By following the tips above, you can create a statement that will help you win new contracts and grow your business. Remember, the key is to be clear, concise, and persuasive.
Download a free capability statement template for government contractors today and start writing your own statement. With a little effort, you can create a statement that will help you win more business.
